UX / UI Design

Kampus

Helping college students find meaningful connections without losing sight of their goals.

Role: Lead UX Designer & Art Director
Timeline: Jan — Jun 2022 · 6 months
Year: 2022
Tools: Figma · Principle

OVERVIEW

Kampus is a college-exclusive dating and social platform that helps students build meaningful connections in a secure, school-verified community.

CHALLENGE

How might we help college students form authentic connections that feels safer, more relevant, and more engaging than traditional dating apps?

USER RESEARCH

We talked to students about how they actually meet, date, and connect on campus.

01
12 Interviews with students, ranging from freshmen to transfers and grad students.
02
User observations conducted to understand real-world dating and social app behaviors, usage patterns, and user journeys.
03
Competitive analysis of 12 dating apps to identify opportunities, gaps, and emerging user expectations.

INSIGHTS

Marriage Minded

63% of College Women Hope to Meet Their Spouse in College· Campus Explorer

Dating Drought

1/3 of College Seniors Have Been on Fewer Than Two Dates· Campus Explorer

Campus Connections

28% of People Went To The Same College As Their Spouse· Business Insider

WIREFRAMES

Useflows & Wireframes

Created workflow diagrams and low-fidelity wireframes to map the end-to-end user experience, validate navigation structures, and test key interactions. The exploration also included potential premium offerings and subscription models to support future growth.

DESIGN PROCESS

01 / 03

Visual Design & Moodboard

Defined the visual language through typography, color, and imagery, balancing trust and approachability with a bold, Y2K-inspired collegiate aesthetic.