PocketGeek Home Avatars
Personalized Avatars for a Smart Support Experience
Role: Art Direction, Illustration, UI Design
Design Tools: Figma, Adobe Illustrator
As part of innovation efforts within the PocketGeek Home product team, I explored how personalized avatars could transform the in-app experience—making it feel more approachable, human, and emotionally connected. These avatars would serve as digital companions, guiding users through tech support, diagnostics, and service requests.
The Challenge
PocketGeek Home offered robust support tools for helping users cover multiple devices and filing claims, but lacked a warm, personalized touch. The product team wanted to explore:
How avatars might build emotional connection
What personality traits users value in digital helpers
How to maintain trust and professionalism within a branded app experience
Research and Strategy
We conducted early user testing and moodboarding to determine:
Preferred visual styles for avatars
Tone of voice that felt helpful, not gimmicky
What kinds of interactions felt natural in a support setting
From there, I developed early concepts of avatars that ranged from sleek and minimal to playful and expressive—testing options across user demographics.
Final Design Approach
I led visual exploration for the avatar system, the final designs used anthropomorphic tech as a concept, designing a series of avatars that loosely mirrored the devices eligible for coverage in the PocketGeek Home app. The avatar system considered:
Visual Consistency with the PocketGeek Home brand
Expressiveness Without Overload—avatars needed to convey emotion without distracting from core functionality
Scalability for future design options
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